Dash Marshall

Project ID
CAF
Location
New York, USA
Scope
New Build
Function
Restaurant

After the confusion and pain of 2020, this project was an opportunity to create a space of optimism that blends futuristic elements with familiarity. The concept, developed by restaurateur Eddie Song, is a dining hall open to all of the restaurants of Korea Town, many of whom are on 2nd or higher floors and do not have the ability to utilize the street shed typology seen across NYC. Instead, customers can meet at Maiden Korea and order from whichever place they like, while enjoying drinks purchased onsite via a digital ordering system.

Street Sheds with exaggerated pitched roofs

The architecture was designed with the spirit of Seoul’s Pojangmacha, built with whatever materials were easy to find. We used simple elements that could ship quickly amid the supply chain instability of 2021 and forms, patterns, and colors were chosen to evoke cheerfulness and comfort, like the pitched roof silhouette of our street sheds that match what a kid might draw.

UFOs seen from the sidewalk

Fiberglass grates and careful detailing maintain flow of light and air, still mindful of the fact that the pandemic is not over. Occupying the corner of 5th and Broadway, we wanted the site to act as a gateway to Koreatown, which is why the street sheds take on a taller presence and feature strong graphic patterns on their roofs.

On the adjacent lot, a line of UFO-like gazebos are tucked between vegetation, balancing the familiar and the futuristic.

View of sidewalk shed, showing circular cutout in the roof and door made of open grating is open
Raking view of UFOs
Pod shelters utilize FRP grate and wood construction
Pod shelters utilize FRP grate and wood construction
The bar/storage center is designed as an anonymous backdrop
The bar/storage center is designed as an anonymous backdrop
Street sheds combine corrugated metal, corrugated plastic, FRP grating, and wood structure
Street sheds combine corrugated metal, corrugated plastic, FRP grating, and wood structure
Axonometric showing dining areas and infrastructure (bar and bathrooms) organized around a hole in the ground that was an unalterable condition of the site.
Axonometric showing dining areas and infrastructure (bar and bathrooms) organized around a hole in the ground that was an unalterable condition of the site.
Pods and street sheds seen from above
Pods seen from the sidewalk at night
Sidewalk sheds seen at night with busy sidewalk traffic
Sidewalk sheds seen from the street with cutouts illuminated from within

Read more about this project in 6SQFT, Curbed, World Architects, and NTD.