Dash Marshall




Bloomberg Philanthropies and Aspen Institute Center for Urban Innovation

Joint venture with:

Bits and Atoms


Might, Could (Graphic Design, Illustration)

We created a short and engaging primer to bring policymakers up to speed on autonomous vehicles.

As part of a yearlong effort supporting the Bloomberg Aspen Initiative on Cities and Autonomous Vehicles, we created this short booklet to help policymakers get up to speed on the complex implications of AVs.

Click here to download the Primer.

Primer Booklet on table The physical document was designed to slip into a briefcase or purse and be read easily during a short journey.

The primer is divided into six sections:

What: explains the basics of key AV technology and data.

When: tracks the historical evolution of the AV idea.

Where: maps hotspots of AV research and where AVs are likely to spread most quickly.

How: analyzes the market and regulatory forces influencing AV development.

Who: profiles the companies bringing the AV future to life.

Why: begins to chart the benefits, risks, and unintended consequences of AV technology.

Primer spread

Primer spread Primer spread

Primer spread Primer spread

Primer spread Primer spread

Interested in Autonomous Vehicles? Also see Scenarios for Cities, our look at future possibilities, and the Atlas of Autonomous Vehicles in Cities.